A Collaborative Workshop for building engaging narratives
On June 6, 2024, the CLEVER project hosted the Narrative Co-design Workshop, led by our partner, the European Forest Institute’s communications team. The workshop brought together participants from EU-funded projects CLEVER, BioValue, BioNext, and PLANET4B, with the aim of co-creating a unified project narrative that effectively communicates the goals and impact of each initiative.
The session focused on developing key messages by incorporating four essential elements: context, problem, solution, and value proposition. Participants were divided into small groups to craft and refine elevator pitches for the projects, ensuring that the narratives would resonate with a diverse range of stakeholders.
The resulting narratives were consolidated and will be used to develop a script for an upcoming video on the lifecycle of trade products, which will soon be available on this website. The workshop was a successful step in enhancing the communication strategies of these projects, ensuring that their innovative solutions for a more sustainable economy are clearly understood and supported.
For more details, check out the agenda. Stay tuned for the upcoming video and further updates on the CLEVER project.
Written by Fernanda Martinelli from the University of Bonn.