From evidence to action: 4 key narratives on global trade, forests and policy
Researchers often face challenges when trying to communicate their findings beyond academic audiences. To address this, the CLEVER project brought together researchers from both Europe and exporting regions, alongside journalists from places as diverse as Manaus in the Brazilian Amazon and Douala in Cameroon. Through this unique collaboration, they co-created accessible, research-based narratives aimed at engaging both the public and policy stakeholders. The result is a set of narratives that translate complex research into compelling messages about global trade, deforestation, and environmental policy—helping to bridge the gap between scientific evidence and meaningful action.
Everyday products in Europe – from furniture and clothes to biofuels and animal feed – often come with a hidden cost. Forests are being cut down in places like Southeast Asia, South America, and Sub-Saharan Africa to produce them. The impacts go far beyond forest loss, triggering climate-warming emissions, destroying habitats, and harming local communities’ livelihoods. Since both exporting and importing countries benefit from this trade, protecting forests is a shared responsibility. With fair policies backed by science, stronger cooperation, and rewards for sustainable production, global trade can work for both people and nature. Read the full narrative here.
To curb forest loss, the EUDR will require importers of soy, palm oil, cocoa, coffee, beef, rubber, and timber to prove their products are legal and deforestation-free by the end of 2025, but experts warn it might barely slow global deforestation. Why? The EU buys only a small share of these forest risk commodities from key producers like Brazil and Cameroon, so most impacted areas won’t be covered by the EUDR. Besides, it could weaken successful local policies and hit small farmers with extra costs. Without big players like China and the US adopting similar rules, the law risks becoming a detour sign for deforestation rather than a roadblock. Read the full narrative here.
The EUDR could become a catalyst for change. While its immediate impact on global deforestation may be limited, the regulation sets a strong precedent for forest-friendly trade. By inspiring similar measures in other consumer markets and fostering international cooperation, it can help shift supply chains toward sustainability. However, success will require policy alignment, support for producer countries, and continued investment in conservation measures. Read the full narrative here.
The EU Deforestation Regulation (EUDR) is shaking up timber trade in the Congo Basin. While big companies are mostly ready, smaller local businesses face compliance challenges. Some are weighing EU rules against easier but lower-paying markets, raising concerns about “two-tier” timber trade. Traceability, bureaucratic delays, and enforcement hurdles add to the complexity. However, with the right support, the EUDR could boost sustainable forest management and economic development across the region. Read the full narrative here.
Read the deliverable and dive into the tipsheet to discover how to write an effective, public-friendly research narrative.